This is good news for magazine publishers. While I’m not sure the iPad or tablets in general are the answer to all that ails the magazine industry, this should at least give publishers a fighting chance on tablets. Could this mean that apple is beginning to understand the value of playing nicely with content owners? We’ll have to wait and see, but this is a step in the right direction.
On the other hand, why have so many publishers decided that an app is the only way to charge for their content. What’s the most-used app on iPads? Safari (the web browser). With the increasing importance of social media as the means to content discovery, dynamic technologies that quickly connect users to content will prevail….Not branded silos of tech and content like apps.
This is being covered everywhere, but here’s a link to a good summary.