I’ve wanted to write abut this…but I’m just not ready. But I do want to share it. Staggering.
I was pleased to see Target slap a text call to action on their Time Square billboards. Note the placement of the CTA. The text replies were clever (topic-related shopping lists). I wish they had gone further…No discount, no strong drive to store, no mobile web oppty, etc. It was a dead-end instead of a dialog. Still, congrats to whomever managed to get that realestate for the CTA.