This is a current topic of discussion among our publisher clients. I was asked to write this piece for Adexchanger.com to explain exactly why. This explains the problem and also helps illustrate why publishers need to think beyond their mobile app and tablet app silos and embrace the browsers on devices. Don’t take my word for it. Look at the latest data on social/mobile interactions and actually try your products on these devices….Then let me know.
Have you ever clicked your Facebook or Twitter links from within Facebook’s native iPhone app? From within Twitter’s app? Try it and comment, please. Either here or on Adexchanger.com
We’re focused on helping publishers solve these problems.