Mobile Ad Spend Charts: Undeniable Validation. I told you so.
After almost 11 years in mobile content and advertising, I think I can finally stop apologizing about mobile ad spend. No longer will I endure the the snide question: “Is THIS the year of mobile, Nevins?” I was definitely too early – which is the same as being wrong – but I was able to peek around the corner a little earlier than some. The insights that peek provided helped me help a few companies convert very well on the mobile opportunity. Maybe I was prescient? More likely, I was just lucky. Now I’m wondering: What’s the next thing?
Here are some charts on mobile ad spend in case you still haven’t gotten the message yet. If you still don’t believe me, there’s nothing more I can do 😉
http://digiday.com/publishers/state-mobile-ad-spending-5-charts/
Latest Digital Trends Report from Mary Meeker
Comscore Weighs in on How the Verizon iPhone Could Influence Mobile Market
We’re all wondering how our iphone lives will be changed by the VZW / Apple announcement. Will AT&T service improve as users move over to Verizon? Will Verizon’s service deteriorate as this happens? Will lack of simultaneous voice and data bother those who have gotten used to it n AT&T? Should one wait for the iPhone 5 to come out first (likely this June)? So many questions we can’t answer yet. Here’s some data and more from Comscore that addresses carrier market share, smartphone subs, etc. I love free data.
Five Things You Didn’t Know About Social-Media Tracking
Ad Age has a short piece on social media tracking that includes quotes from Josh Auerbach at Betaworks. SocialFlow, one of Betaworks companies, is a BPD client and has a fantastic tool for anyone managing social media presence.
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