After almost 11 years in mobile content and advertising, I think I can finally stop apologizing about mobile ad spend.  No longer will I endure the the snide question: “Is THIS the year of mobile, Nevins?”  I was definitely too early – which is the same as being wrong – but I was able to peek around the corner a little earlier than some.  The insights that peek provided helped me help a few companies convert very well on the mobile opportunity. Maybe I was prescient?  More likely, I was just lucky. Now I’m wondering: What’s the next thing?

Here are some charts on mobile ad spend in case you still haven’t gotten the message yet.  If you still don’t believe me, there’s nothing more I can do 😉

http://digiday.com/publishers/state-mobile-ad-spending-5-charts/