Our pal Debbie Stier turned me on to this excellent video from Web 2.0 conference. Well worth a watch for anyone marketing on the web.
Starbucks Expands Mobile Payments To New York City
This should be a good opportunity for all to study the efficacy of bar code/scanner systems and consumer behavior at retail. Then again, with the addictive qualities of caffeine, Starbucks fans will likely jump through whatever hoops are necessary to get that fix. From Mediapost