Digiday published a “debate” today with publishers weighing in on mobile web vs. mobile apps. While the answer may often be “both, ” the fact that this debate is still going on is a bit funny to me. For some things, apps will definitely be important, but if social, search and sharing are important parts of a publisher’s marketing and discovery strategy, I can’t see how they can ignore browser-based content.
I wrote on this subject (over a year ago) for Adexchanger.com. Here’s my blog post and the piece for Adexchanger is here. I think the time for debate is long passed. Ignore the browser at your own peril 🙂