My team shot some great videos at Cannes Lions 2018. Check them out here… More to come.
And a nice one we didn’t produce, but worth watching:
Another place where I share things
My team shot some great videos at Cannes Lions 2018. Check them out here… More to come.
And a nice one we didn’t produce, but worth watching:
by
For years, I’ve been saying that battery life is the Achilles heal of mobile computing. This has largely been true as device features and capabilities have accelerated faster than the battery technologies that make them all work. This is a problem we all can relate to.
The truth is, a variety of inexorably-linked factors have have combined to challenge our batteries:
This combination of increased sessions time and overall daily use of battery-intensive activities has us all competing for access to the nearest a/c outlet at the airport, business conference bar or you name it.
I’m hoping that battery technology will evolve faster than it has. Our daily use of our mobile devices is still increasing and the arms race for increased speed and screen brightness/resolution shows no sign of abating. Either the devices will have to become much more power efficient or battery tech will have to improve dramatically. Ideally, both will improve.
Many have pointed to hydrogen cell batteries as the solution for mobile device power. Here’s a link to an interesting piece on Gigaom about 13 Battery Startups to Watch in 2013. Some of these are focused on the larger scale applications (power grid, electric cars) while others are focused on portable applications. I hope there are some winners in here.
by
Here’s a link to my opinion piece on Mobile Marketer Daily about mobile content and the halo effect on brands.
http://www.mobilemarketer.com/cms/opinion/columns/14329.html
by
Digiday published a “debate” today with publishers weighing in on mobile web vs. mobile apps. While the answer may often be “both, ” the fact that this debate is still going on is a bit funny to me. For some things, apps will definitely be important, but if social, search and sharing are important parts of a publisher’s marketing and discovery strategy, I can’t see how they can ignore browser-based content.
I wrote on this subject (over a year ago) for Adexchanger.com. Here’s my blog post and the piece for Adexchanger is here. I think the time for debate is long passed. Ignore the browser at your own peril 🙂
by
I fully agree with (my boss) Eric Franchi’s points in yesterday’s Digiday post. Eric is a Co-Founder of Undertone and shares great observations about the value of display and the effect of scarcity. Take a read through his post and ask whether the same principle applies to mobile media. I think the issues he touches on in desktop display are also true – maybe even more true – in mobile and tablet media.
I believe publishers and agencies should consider these ideas strongly, especially considering the value of tablet media and its strengths as a canvas for creative brand advertising.
Let me know what you think.
Random thoughts and a few considered observations about emerging media tech