According to Gartner Research, mobile commerce is set to move from its current 22% share of digital commerce to 50% within two years. At a current rate of 22% of all digital commerce, ignoring mobile is risky. At 50%, ignoring it will be malpractice. It’s amazing how many players still haven’t fully optimized a mobile path to purchase. Where will your company be in two years?
Here’s Chuck Marin’s take in Mediapost.