We just launched our PageGrabber X product at Undertone. It’s a big upgrade to our PageGrabber high-impact desktop unit we launched in 2010. Built in HTML5, PageGrabber X serves on all devices from a single creative build. It dynamically changes size, features, and functionality to deliver an optimum experience across each device. And the ad experience is enhanced with our suite of creative features that can be tailored to each device, including video, photo galleries, animations, sliders, social media integrations (Facebook, Twitter, Pinterest), click-to-call functionality, and countdown clocks.
PageGrabber X (or PGX as we’ve been calling it at the office) is our second proprietary responsive high impact unit following ScreenShift which we launched last June. ScreenShift has been hugely successful for Undertone, and the early response to PageGrabber X has been extraordinary out of the gate. Clients have always been excited about PageGrabber and are eager to take this experience across screens. Boom.