I fully agree with (my boss) Eric Franchi’s points in yesterday’s Digiday post. Eric is a Co-Founder of Undertone and shares great observations about the value of display and the effect of scarcity. Take a read through his post and ask whether the same principle applies to mobile media. I think the issues he touches on in desktop display are also true – maybe even more true – in mobile and tablet media.
I believe publishers and agencies should consider these ideas strongly, especially considering the value of tablet media and its strengths as a canvas for creative brand advertising.
Let me know what you think.