We spend a lot of time working with our clients to better understand news content consumption over mobile and other connected devices. This article and video present some very interesting research about how the “where” and “when” we consume news affects our choice of subjects and which articles to read. The work day and social connections of the office may already be driving our habits. We all know that context is key for advertising and marketing….This broadens the discussion to all content. Will editorial decisions morph based on these emerging content viewing habits?
Here’s a great post and short video from The Nieman Journalism Lab at Harvard which mentions Pablo Boczkowski‘s new book, News at Work: Imitation in an Age of Newsroom Abundance. Thanks to Ron Diorio, our client at The Economist, for sharing.