Moral of the story: Make sure you know which account you are logged into!
This story illustrates some of the issues related to managing social media presence across an enterprise. Multiple people sharing accounts, unclear approval processes and lack of tools to manage the process…Collectively, these create the conditions that make it so easy to make this mistake.
A staffer is now out of work and an agency loses a major account. What a shame. Isn’t it time for agencies and brands to get serious about implementing tools to control social media access, manage traffic and optimize their efforts? Here’s the sad story.