I love this post…Really says a lot about one part of what’s wrong – at the core – of the ad industry. Brands and media agencies should take note. Agencies may want to think more about the value of their ideas, how they add value and perhaps new models for compensation. Anyone can be a middle man between brand dollars and a media outlet. If you’re not adding value from ideas and creative thinking, you’re only as good as your technology and its ability to optimize. How sad.
You are here: / / Beware The Bottom-Feeders: When Procurement Turns Thinkers Into Executors (or What’s wrong wth the agency biz).