I love this next one from Toshiba…While I had nothing to do with it getting done, I did present the case study a while back at OMMA mobile. My pals out west at Mediaedge:CIA were generous to let me associate myself with their work!
Toshiba placed these stickers on laptops to help consumers break through the “information log jam” at retail. These stickers invite consumers to ask questions of Toshiba’s laptop experts right there at the store. They also help out when a consumer gets home and unboxes that new laptop. Remember, it’s hard to get online help with your new laptop when your new laptop cannot connect. PERFECT USE FOR MOBILE!
The responses are machine driven with an option to get an answer from a human expert. The messages push to a nice Toshiba wap site. I’m glad they took this step rather than killing the experience by sending users to their wired site.
While I can’t be specific here, I’m familiar with the results and Toshiba saw great response during pre-holiday sales at retail and then again on Christmas day when we assume many were unboxing their new laptops. They also saw very significant brand lift metrics. Nicely done.
