I’m perpetually complaining about how infrequently I see really good (make that ANY) use of mobile as an activation/response mechanism. While my kvetching about this has gotten boring to everyone willing to listen, I’ve got to admit that I’ve begun to see signs of life.
I’ll blog about these individually, but they’ll add up to an ongoing chronicle of the mobile marketing I collide with, what happens when I engage and my comments. I welcome comments.
Brilliant and simple. Add SMS as a response mechanism (along with phone and web) to an existing subway station poster ad from Monroe College. Here’s the poster plus a closeup of the CTA.
Why wouldn’t you do this? The SMS infrastructure is cheap and easy.
I’d love to see the mobile CTA more prominently placed, but I’m still VERY happy to see this. I decided to try this one out. I was interested to see how – and when – they would respond. Would it be by phone? SMS? How long would they wait after getting the message? I sent the message while in the subway (underground)…No signal, so it sat in my out box (Memo to Apple: Suggest autosend from out box upon finding a signal, even my 3 year old Samsung did that). After re-sending the message from my out box, I got a phone call ~ 7 minutes later from a very nice woman asking how she could help me. I disclosed my reason for texting and asked how long they typically wait to reply. She said they call back asap. I do wonder what happens at night…
I’m hoping to speak with the person behind this campaign to learn more about how it has performed. Stay tuned.