This is my new question in response to “Is 2009 the year of mobile?”. Thanks to Brian Murphy at Admob, who I have to remember to credit each time I use this line 😉
This is, in my opinion, becoming a silly question.
Is this the year that everyone drops TV and print in favor of mobile? I think not. Did this happen to the web? Nope.
More likely, in 2009 we will see innovative marketers begin to use mobile to make their existing media work harder. To make their passive media interactive and accountable. When budgets shrink, it’s time to think about accountability. For a fraction of the average national print spend, we can begin to use mobile to provide insights into how our passive media performs, to create a DR mechanism and to create deeper engagement with our brands.
Your mobile phone isn’t going to ring magically and play a fanfare to indicate that THIS is the year of mobile. It’s time to start asking if YOU are ready for mobile.
Just for the record, 2009 Is the year of mobile….So were 2008, 2007 and 2006 🙂