This chart simply says a lot.
Archives for 2009
Om Malik at GigaOm reports on Nokia’s purchase of Plum and the anti-buzz on Nokia.
Lately, Nokia is starting to look like the next Sony. At least in the sense that they are also a mighty manufacturer extending their business into content – and finding it tough to navigate. Then all of a sudden, their hardware business is threatened (not coincidentally by the same CE companies).
I’m a Nokia fan. I love my N95. I still keep a sim card in it and use it as my back up phone. I love my iphone, too, but I hate it when its battery dies every afternoon. That’s when I’m happiest to see my N95 sitting at the bottom of my briefcase…Bouncing around in there for what seems like weeks, it always has a charge and is ready to save the day.
Yes, I’m a Nokia fan, but it’s beginning to feel nostalgic. Like that band you loved…Their first two albums were great, but you stopped following them after a while. You still have a soft spot for them, but you don’t buy their new releases. You hope to get a chance to see them live again, but only if it’s the original line up and they play their hits.
Keeping my N95 in service feels like I’m keeping that band’s first two albums on my ipod or iphone for when I’m in the mood.
Maybe Nokia could put the band back together with its original members and do a greatest hits tour…..or a one-off at the Nokia Theater?
I thought this was very interesting. Mobile Marketing Watch, has a good post on Jumptap, who has received a patent related to using behavioral targeting to influence search results. For search, this is mostly ex-U.S. as far as I’m aware.
Your provider will share data about you (see the list below) with a third party search/adnetwork provider. And you, the customer, will benefit by seeing search results (ads) in an order influenced by this data. Sounds innocent enough and makes the marketer in me drool. As a consumer, I’m a bit uncomfortable with this notion, but I digress. So, is this big news? It is in mobile….but only If there’s scale <sigh> </sigh> The bigger question may be: Will scale come before regulation? My guess is “no,” at least here in the U.S. The current administration is beginning to look hard at behavioral targeting and privacy issues. It feels kinda creepy to me.
Here’s Mobile Marketing Watch’s take on what data will influence the search results:
The data derived from the carrier that influences the search results include:
- Two or more demographics associated with the user, wherein the demographics are obtained from the billing system of the carrier.
- Shopping habits of the user as recorded through use of the mobile communication facility, wherein the shopping habits include views of or purchases of goods or services.
- Duration of on-line interactions by the user from using the mobile communication facility.
- Usage patterns of the mobile communication facility including past mobile communication facility transactions comprising click-throughs.
- Previous search queries entered by the user via the mobile communication facility.