Michael
Nevins

I help transform businesses by building brands, developing teams, and reimagining internal and external communications to drive strategic outcomes.

WHAT I DO

Rebranding, renaming, repositioning, and story development

Creativity is crucial to strategy in dynamic markets and those ripe for disruption. Successful companies own a POV. They own a problem. They own an idea. They tell a compelling story. I'm experienced in leading repositioning and rebranding projects for B2B companies. Let's discuss your story.

External and internal communications strategy

To be authentic, your internal and external comms need to be tightly aligned and credible. If your employees don't believe, your prospects and clients won't either. Talk to me about best practices for aligning internal and external communications strategies.

Advisory for companies in media, adtech, and beyond

My career spans media, technology, and entertainment. I was most recently CMO at Equativ, a global leader in adtech. For over 20 years, I have helped publishers, tech startups, and late-stage companies solve problems and grow their businesses. I enjoy listening, learning, and providing informed, objective thinking and solutions to the equation.

Product & service launch strategy

It's not about WHAT. It's about WHY.
Whether New products or old, it's critical to begin above the features, advantages, and benefits. Tell a compelling story, not your feature list. Let's work together on the story that matters to buyers.

Public speaking, master of ceremonies, panel moderation, group facilitation, thought leadership content

Over the years, I've been fortunate to have had many opportunities to engage audiences of all sizes and in various contexts. As a comms pro, I've also coached CEOs on content development, public speaking, and speaking to the media. I write content, speak at events, and facilitate compelling conversations. Let's discuss how I can help you and your teams make the most of these opportunities.

Who ME?

What I believe:

Creativity is key to strategy in dynamic markets and those ripe for disruption. Own a POV. Own a problem. Own an idea. Tell a compelling story.

High-performing companies stake out a distinct, ownable, and memorable point of view. If you’re talking only about products and features and not about bigger ideas, you’ve already lost. This point of view must be front and center in the brand and the company culture and foundational in internal and external communications. Anything short of that is boring at best and undermining at worst.

My Story:

My career spans media, technology, and entertainment. I was most recently CMO at Equativ, a global leader in adtech. I joined the company in 2017 when it was still called Smart AdServer and had begun its international expansion. Reporting to the CEO, I led global Marketing and Communications as the company grew from a primarily European company of 150 employees to a global player with a team of more than 570 employees.

We acquired three adtech companies (DynAdmic, LiquidM, Nowtilus), recapitalized the company twice with private equity investors, and grew the company’s valuation from €37MM to more than €300MM. Following record growth in 2022, we reached net recurring revenues of $100 million for 2022, achieving year-on-year growth of 30% and tripling revenues over the preceding three years. My team and I led the communications strategy for all the acquisitions and recapitalizations.

I’m most proud to have led Equativ’s positioning projects over the years, including a complete rebranding and renaming of the three brands under a single identity unveiled at the Cannes Lions Festival of Advertising in 2022. The rebrand was a critical step in the post-merger integration of the three companies and key to building enterprise value in preparation for the recapitalization.

I’ve also held leadership roles at GroupM (WPP), Spongecell (Acquired by FlashTalking/Mediaocean), Taboola (TBLA), Undertone (Acquired by Perion/PERI), and Crisp Media (Acquired by Quotient/QUOT).

After Work:

I'm into technology-enabled creative pursuits. I like making things, writing/producing music, and photography. I also play drums in a band based in NYC.