After almost 11 years in mobile content and advertising, I think I can finally stop apologizing about mobile ad spend. No longer will I endure the the snide question: “Is THIS the year of mobile, Nevins?” I was definitely too early – which is the same as being wrong – but I was able to peek around the corner a little earlier than some. The insights that peek provided helped me help a few companies convert very well on the mobile opportunity. Maybe I was prescient? More likely, I was just lucky. Now I’m wondering: What’s the next thing?
Here are some charts on mobile ad spend in case you still haven’t gotten the message yet. If you still don’t believe me, there’s nothing more I can do 😉
We’re all wondering how our iphone lives will be changed by the VZW / Apple announcement. Will AT&T service improve as users move over to Verizon? Will Verizon’s service deteriorate as this happens? Will lack of simultaneous voice and data bother those who have gotten used to it n AT&T? Should one wait for the iPhone 5 to come out first (likely this June)? So many questions we can’t answer yet. Here’s some data and more from Comscore that addresses carrier market share, smartphone subs, etc. I love free data.