Ad Age has a short piece on social media tracking that includes quotes from Josh Auerbach at Betaworks. SocialFlow, one of Betaworks companies, is a BPD client and has a fantastic tool for anyone managing social media presence.
FOR IMMEDIATE RELEASE
NEW PARTNERSHIP AIMS TO GROW DIGITAL SERVICE MARKET
The Sound Horizon and Breakpoint Digital form transatlantic alliance to expand capabilities and extend global reach.
NEW YORK / LONDON 27 May 2010. Digital strategy and execution consultancies Breakpoint Digital and The Sound Horizon have formed a partnership to combine their international footprint and to develop new opportunities in media, entertainment and technology.
The tie-up will allow clients to benefit from the partners’ expertise and presence on both sides of the Atlantic. Breakpoint serves customers across the U.S. and Canada, while The Sound Horizon, based in London, is active in the U.K., European and Middle Eastern markets.
The companies will build upon their core entertainment and media client bases, with an increasing focus on digital, mobile, social content and technology solution providers. This partnership will allow both consultancies to continue working with some of the most innovative companies in the world, and will also provide a platform to bring emerging technologies and forward-thinking services to new territories and sectors.
“Digital businesses are inherently global, yet always benefit from regional market expertise and presence, says Scott Lehr, Founding Partner of Breakpoint Digital. “Complimentary market focus, and expertise make The Sound Horizon an ideal partner for Breakpoint as we expand internationally.”
“Innovation and time to market are the key factors driving today’s market for digital services,” says Dominic Pride, Founder and Managing Director of The Sound Horizon. “Brands now have to create and deploy services globally to challenging timescales. By teaming up with Breakpoint we can meet their needs in terms of speed, reach and market relevance.”
About Breakpoint Digital
Based in New York City, Breakpoint Digital (www.breakpointdigital.com) jump-starts and executes digital business initiatives. The company specializes in strategy, innovation and commercialization for mobile, social and other digital content and technology businesses.
About The Sound Horizon
The Sound Horizon (www.thesoundhorizon.com) is based in London and creates product marketing strategies, manages innovation and develops new service concepts. The company has provided thought leadership in digital publishing through the Books 2.0 event, created with MediaFuturist’s Gerd Leonhard and Clive Rich of Rich Futures. [Read more…]
Our client, ShowClix, www.ShowClix.com is a Pittsburgh-based provider of end-to-end, online to on-site ticketing solutions for venues and event promoters. Breakpoint helps build ShowClix’ network of online partners, premium venues and promoters including theatres, museums, clubs, arenas, amphitheatres, non-profits and beyond.
Beyond the fact that ShowClix provides a much friendlier alternative to that “master of all tickets,” it also has a vastly superior feature set and a superior experience for both buyer and seller. One of their newest features to roll out is a very cool ticket scanner app for venues. “Axess” runs on the google Android-based Nexus One and takes advantage of the phone’s excellent bar code scanner.
This is a ground-breaking use of a handset as a transactional device. The hardware costs much less than a dedicated wireless barcode scanner and ShowClix service has myriad features that make this a bellwether of what’s to come. I’ll bet this will be true of not only the ticketing business, but for all applications that benefit from wireless scanners.
Check it out: