Some very nice coverage of our work for Mazda and Mindshare in AdExchanger. Kelly Liyakasa talks to both our Spongecell CEO, Ben Kartzman and Adam Ray, head of programmatic at Mindshare UK. Adam shares some of the details of our Mazda case study and how we localized the video creative for multiple markets in Europe. Cool stuff that shows how a brand can leverage programmatic creative, even when they don’t have first party data as a signal.
I was invited to add my two cents to a Direct Marketing News article “It’s Time to Put an End to Marketers’ Bad Habits.”
“Michael Nevins, VP of global marketing at Spongecell, a creative management platform provider, says there are two bad habits that marketers should toss—immediately.
“The first is using the same tool for every job,” Nevins says. “Personalization is crucial to creating relevance and connecting with consumers in a meaningful way.”
Read more here: “It’s Time to Put an End to Marketers’ Bad Habits.”
Proud of this video my team created. It’s a great primer on how our CORE platform decisions and optimizes. Have a look:
[youtube width=”750″ height=”422″]https://youtu.be/F7PawvtFtBg[/youtube]