Here’s a good Q&A with Adam Singolda, CEO of Taboola (my employer) on content marketing within walled gardens and (more importantly) across the open web. “..Consumers spend 20% of their time consuming content, which means that the opportunity for content discovery is broad and varied. So marketers need to spread the net, so to speak, and make the effort to be where their target customers are.”
Some very nice coverage of our work for Mazda and Mindshare in AdExchanger. Kelly Liyakasa talks to both our Spongecell CEO, Ben Kartzman and Adam Ray, head of programmatic at Mindshare UK. Adam shares some of the details of our Mazda case study and how we localized the video creative for multiple markets in Europe. Cool stuff that shows how a brand can leverage programmatic creative, even when they don’t have first party data as a signal.