AdExchanger Covers our Programmatic Creative Work for Mindshare & Mazda


Some very nice coverage of our work for Mazda and Mindshare in AdExchanger.  Kelly Liyakasa talks to both our Spongecell CEO, Ben Kartzman and Adam Ray, head of programmatic at Mindshare UK. Adam shares some of the details of our Mazda case study and how we localized the video creative for multiple markets in Europe. Cool stuff that shows how a brand can leverage programmatic creative, even when they don’t have first party data as a signal.