DM News: It’s Time to Put an End to Marketers’ Bad Habits

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I was invited to add my two cents to a Direct Marketing News article “It’s Time to Put an End to Marketers’ Bad Habits.”

“Michael Nevins, VP of global marketing at Spongecell, a creative management platform provider, says there are two bad habits that marketers should toss—immediately.

“The first is using the same tool for every job,” Nevins says. “Personalization is crucial to creating relevance and connecting with consumers in a meaningful way.”

Read more here: “It’s Time to Put an End to Marketers’ Bad Habits.”