Mobile advertising in the age of ad blockers


Here’s my recent opinion piece for Mobile Marketer Daily (they also ran it in Luxury Daily and Mobile Commerce Daily). I took the opportunity to look at the evolving state of mobile advertising and user experience. Consumers hate the experience, brands wish the formats served them better, and publishers are largely dissatisfied with their revenue from mobile traffic. Let’s face it, it’s been a pretty crappy for a long time and we can – and must – do better. This is especially true as more consumers employ ad blockers. I believe we can do better by focusing on formats that don’t interrupt less and are more relevant by being better personalized than they typically are today.