More good stuff about HTML5 from Xavier Facon writing on Read Write Web.
I had the good fortune to work with Xavier Facon while I was VP Sales at Crisp Wireless in the early days of mobile web. I’ve written quite a bit on HTML5 and the opportunity it creates for publishers. Xavier makes some good points about HTML5 as a preferred medium for rich media advertising that scales across platforms, handsets, etc. Also some good points about adserving and metrics with HTML5.
Many of my clients on the publisher side are making moves toward HTML5 because it solves many of the fragmentation problems associated with silos, applications, and the inefficiencies of current routines for publishing across platforms. Not a client, but check out FT.com’s HTML5 web app.
It seems clear that this is a game changer – or should be – for many in the emerging platform value chain. Publishers are taking note and Xavier’s piece should help get some advertisers and ad tech providers moving toward HTML5 as well.