Random thoughts and considered observations about emerging media tech, content, marketing, advertising and whatever comes next.
I fully agree with (my boss) Eric Franchi’s points in yesterday’s Digiday post. Eric is a Co-Founder of Undertone and shares great observations about the value of display and the effect of scarcity. Take a read through his post and ask whether the same principle applies to mobile media. I think the issues he touches [...]
This is a re-post of my recent addition to the Undertone Blog. Thought it was worth posting here as well. Jack Marshall’s recent piece in DigiDay “The Mobile Ad Network Bubble,” touches on exactly what we’ve been hearing from both agencies and publishers. At Undertone, we spend much of our time discussing major forces at [...]
I’ve written about the FT’s excellent HTML5 web app previously here. After a concerted effort by FT to get its subscribers to switch from their native ipad/iphone apps to the paper’s HTML5 web app, they have now pulled those native subscription apps from the App Store. Bravo! While this approach won’t work for all content [...]
Mobile ad spend stats…Are we there yet? Lots of new mobile ad spend and planning-related research in the past few days… Most of it is good, but some of it still points to mobile as an up-and-comer yet to realize it’s potential. Digiday says “Mobile is a lot like Harry Potter: clearly brilliant, something of [...]
This has been somewhat obvious for a while, but here is some research to back it up.
Eric Litman makes some interesting comments to Carla Rover on mobile rich media on Digday. Litman is, of course, the CEO of a mobile rich media ad company, but his comments are on-point and not just self-serving. I agree wholeheartedly that It’s time for mobile rich media to scale. The slapping-banners-on-phones business has become one [...]
U.S. iPad growth is staggering after only one year. My friend and mobile media veteran, Trevor Hamilton at Velti, shared some iPad stats with me from Apple Insider about web browsing on various smartphone and tablet platforms. Yes, I guess we ARE mobile geeks if we are sharing iPad market stats over breakfast. When combined, [...]
More good stuff about HTML5 from Xavier Facon writing on Read Write Web. I had the good fortune to work with Xavier Facon while I was VP Sales at Crisp Wireless in the early days of mobile web. I’ve written quite a bit on HTML5 and the opportunity it creates for publishers. Xavier makes some [...]
There are some interesting articles covering the launch of the beautiful new FT.com HTML5 web app. It looks and feels like a native iOS app and is a great view into the capabilities/possibilities of HTML5 for publishers….But it gets better: It caches content on the device and allows for a great offline experience. This has been the [...]
Finally, we’re getting somewhere productive. Here’s a piece from MacRumors with some details.
Delicious/mnevins