I recently wrote an opinion piece for The Drum that was inspired by the Chrome Browser ad filter roll out. While I’ve long been an advocate of better ads and better users experience, I’m skeptical of allowing Google too much power in publishers’ decision making. Yes, crappy ads are crap. Too many ads on the page makes for terrible UX. Crappy UX means crappy context for brands. Boo. Check out a less crappy version of my thoughts here.