In March, Mediapost published my commentary on Private Gardens, essentially a call to action for publishers to build their own walled gardens and take control of their destiny in the new reality facing the digital publishing industry. There is increasing realization among publishers that they need to be much more cautious in their relationships with – and dependence upon – walled gardens. Tine to think about scale differently and to find the opportunities to leverage loyal audiences for more stable growth and long term security. #redpill
