Adam Singolda on Content Marketing, Walled Gardens and Open Web

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Here’s a good Q&A with Adam Singolda, CEO of Taboola (my employer) on content marketing  within walled gardens and (more importantly) across the open web.  “..Consumers spend 20% of their time consuming content, which means that the opportunity for content discovery is broad and varied. So marketers need to spread the net, so to speak, and make the effort to be where their target customers are.”

Read more here on Digerati