Random thoughts and observations about emerging media tech
I recently wrote an opinion piece for The Drum that was inspired by the Chrome Browser ad filter roll out. While I’ve long been an advocate of better ads and better users experience, I’m skeptical of allowing Google too much power in publishers’ decision making. Yes, crappy ads are crap. Too many ads on the page makes for terrible UX. Crappy UX means crappy context for brands. Boo. Check out a less crappy version of my thoughts here.
I wrote this opinion piece for Mobile Marketer / Luxury Daily back in 2016. I was focused at the time on how the mobile ad user experience needed to up its game (pun intended) in order to content with the growing use of ad blockers (especially on … [Continue reading]
Here's a good Q&A with Adam Singolda, CEO of Taboola (my employer) on content marketing within walled gardens and (more importantly) across the open web. "..Consumers spend 20% of their time consuming content, which means that the opportunity … [Continue reading]
My employer, Taboola, recently announced a partnership with NBCUniversal News Group in which NBCNews.com, TODAY.com, MSNBC.com and CNBC.com will work with Taboola to develop iterations around the Taboola Native ad server. Here's more from coverage … [Continue reading]
2016 Internet Trends Report from Kleiner Perkins Caufield & Byers … [Continue reading]