Random thoughts and observations about emerging media tech
Here’s a good Q&A with Adam Singolda, CEO of Taboola (my employer) on content marketing within walled gardens and (more importantly) across the open web. “..Consumers spend 20% of their time consuming content, which means that the opportunity for content discovery is broad and varied. So marketers need to spread the net, so to speak, and make the effort to be where their target customers are.”
My employer, Taboola, recently announced a partnership with NBCUniversal News Group in which NBCNews.com, TODAY.com, MSNBC.com and CNBC.com will work with Taboola to develop iterations around the Taboola Native ad server. Here's more from coverage … [Continue reading]
2016 Internet Trends Report from Kleiner Perkins Caufield & Byers … [Continue reading]
Some very nice coverage of our work for Mazda and Mindshare in AdExchanger. Kelly Liyakasa talks to both our Spongecell CEO, Ben Kartzman and Adam Ray, head of programmatic at Mindshare UK. Adam shares some of the details of our Mazda case study and … [Continue reading]
Spongecell's CEO, Ben Kartzman spoke to Media Post about programmatic creative and some of the innovative work we're doing at Spongecell. … [Continue reading]
I was invited to add my two cents to a Direct Marketing News article "It's Time to Put an End to Marketers' Bad Habits." "Michael Nevins, VP of global marketing at Spongecell, a creative management platform provider, says there are two bad habits … [Continue reading]
Here's my recent opinion piece for Mobile Marketer Daily (they also ran it in Luxury Daily and Mobile Commerce Daily). I took the opportunity to look at the evolving state of mobile advertising and user experience. Consumers hate the experience, … [Continue reading]
Check it out here … [Continue reading]
Proud of this video my team created. It's a great primer on how our CORE platform decisions and optimizes. Have a look: … [Continue reading]
Nice piece in Adweek about us. … [Continue reading]